Understanding Customer Experience in Banking

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The financial landscape is highly competitive. There are many similar and available financial products and services in the market for customers to choose from.  Hence, what makes a business stand out would be the exceptional customer experience provided. Understanding the customer experience in banking can be the quality that distinguishes one business from the other. A positive and satisfying customer experience is crucial in determining customer loyalty which ultimately will lead to increased brand awareness and business revenue.

Enhance your customer banking experience with our end-to-end digital banking platform. We cover everything from digital engagement and  lending and deposits to digital collections and artificial intelligence.

Juris Spectrum is an end-to-end digital banking platform, offering a unique, holistic digital banking experience for customers and businesses. Powered by connectivity and agility, Juris Spectrum is composed of a robust digital core and state-of-the-art customer engagement, lending, deposits, and collection capabilities.


  1. Forbes – 50 Stats That Prove The Value of Customer Experience
  2. Forbes – 5 Customer Experience To Watch in 2023

About JurisTech

JurisTech (Juris Technologies) is a leading Malaysian-based Fintech company, specialising in enterprise-class software solutions for banks, financial institutions, and telecommunications companies in Malaysia, Southeast Asia, and beyond.

By | 2023-03-22T11:28:27+00:00 7th March, 2023|Insights|

About the Author:

Alisha Regina is a Marketing and Communication intern at JurisTech. She is a broad-minded, cheerful and determined individual. She has cross-cultural experience from studying in different places such as Germany, Indonesia and Malaysia. She enjoys learning about the latest market trends and staying up to date.